Outshine other businesses on Facebook & Instagram
IMPACTfox is the new social media tool that lets you know how well your social media is working for your business goals, compared your competition.
Running in the cloud, it watches your Facebook and Instagram posts, as well as the posts from your competition. It doesn’t need access to your profiles.
Every 7 days, IMPACTfox tallies up all the likes, comments, and shares from your posts and from your competitors’ posts, and it calculates easy to understand ranking scores so you can quickly see if you are ahead or behind the others.
IMPACTfox sends your scores in a visual email each week. With just a glance once a week, you’ll know if the time & effort you invest in social media is putting you ahead or behind the competition.
Here’s what you get:
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An overall Impact Score for your activity on Facebook or Instagram (or both if you choose), showing where you ranked compared to the others over the previous 7 days.
This Impact Score shows how well your posts performed compared to how well your competitors’ posts performed – just like a report card – with a score between 1 and 100.
You can think about your impact score as a way to see how far you made it toward being the most visible in your business sector and region.
To help you improve your impact on social media, IMPACTfox also scores your posts across the 3 critical factors that determine your overall impact:
- Interest Level Rank: See how much your followers are interested in your posts – as compared to your competitors’ posts.
- Activity Rank: Find out if you’re posting more or less often than your competitors.
- Followers Rank: Know where you stand compared to the others, in terms of how many people are following you.
With these 3 simple scores, you’ll know what to focus on each week. You might need to post more often, or post more interesting content that gets more likes & comments & shares, or you might need to focus on growing your followers.
Best of all, you don’t have to log in to some website when you get time, and study complex graphs and tables – just look at your rankings and see what area needs improvement in order to meet and exceed the others in your business sector.
It let me know what to tell my social media person to improve. We got several international orders within days after she made the improvements
Archana Saraf | Owner, Floral Décor Manufacturer/Exporter
Outperform Your Competitors
When your target customers have more interaction with your competitors on Facebook and Instagram, chances are higher that they’ll do business with them instead of you.
With IMPACTfox in your court, you’ll know quickly and easily if you need to up your game and where.
Skip the Time Consuming Performance Reports
IMPACTfox was created to cut out the time required to sift through complex performance reports. Instead of lots of numbers and charts, IMPACTfox provides you a weekly email showing at a glance whether your social media effort ranks as good as others in your business niche. And taking action to improve can be as simple as forwarding the weekly email to your social media team.
Skip the Time Consuming Performance Reports
IMPACTfox was created to cut out the time required to sift through complex performance reports. Instead of lots of numbers and charts, IMPACTfox provides you a weekly email showing at a glance whether your social media effort ranks as good as others in your business niche. And taking action to improve can be as simple as forwarding the weekly email to your social media team.
Maximize Return from Your Social Media Effort
Each week, IMPACTfox lets you see which aspect of your social media activity needs the most attention. With this information you can prioritize what it takes to maximize your posts’ visibility.
What’s Under the Hood
Each week, IMPACTfox extracts performance numbers from Facebook and Instagram and crunches them with complex statistical formulas. The result is a set of ranking scores that show where your social media effort stands compared to what was achieved that week by similar businesses.
The Story behind IMPACTfox
IMPACTfox was created by the team of Marketing Engineers at Online Impact Group to solve new challenges to optimizing revenue return from social media.
It became clear that a new approach to measuring and improving social media performance was needed based on traditional, longstanding marketing and advertising methods. Online Impact Group identified new measurements that support the ultimate goal: revenue return from the time and money invested into posting on social media. These new measurements have been created in the form of the cloud-based tool called IMPACTfox.
- Identifying new measurements that support the ultimate goal: revenue return from the time and money invested into posting on social media
- Coming up with the best methods to analyze the measurements and generate simple, actionable results similar to KPIs
- Making sure the new measurements and methods complement existing social media performance monitoring tools that many businesses use
IMPACTfox™ help businesses like these
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Solar Companies
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Craft Breweries
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Outfitters
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Ecotourism
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Real Estate
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Nonprofits
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